Basel
Kaffoura

NDH Financial is a UK-based personal insolvency and financial services company. Louis Charles International L.L.C-FZ is its Dubai branch operating fintech platforms in the UK and US markets.

• ▸Built and maintained production fintech platforms serving UK and US markets — AllDayLoans, QuickCashDirect, YupLoans
• ▸Designed and developed PingFree lead management platform and BAS internal business administration system
• ▸Integrated Twilio, Meta Ads API, Google Ads, GoHighLevel CRM, BetterStack, Sentry, and Microsoft Clarity
• ▸Led SEO and CRO initiatives across loan and debt platforms, improving Core Web Vitals and conversion rates
• ▸Built cross-company API automation workflows connecting all UK and US properties
• ▸Architected data pipelines and lead routing logic processing hundreds of applications per day

iLearnMe is a Dubai-based EdTech company delivering enterprise Learning Management Systems for government and corporate clients across the UAE and Saudi Arabia.

• ▸Led full-stack development of LMS platforms for high-profile clients including Abu Dhabi Judicial Department, Dubai Centre for Government Excellence, and Music Hub (Saudi Ministry of Culture)
• ▸Developed web services for 3 large-scale simultaneous projects, each with a budget exceeding $500K
• ▸Designed and implemented a dynamic appointment scheduler service that transformed client training event management
• ▸Reduced server infrastructure costs by 20% through code optimization and performance improvements on legacy services
• ▸Used Laravel Telescope extensively for monitoring, profiling, and diagnosing performance bottlenecks
• ▸Designed and maintained project architecture, system structure, and database schemas
• ▸Provided technical support, troubleshooting, and system improvements across all deployed platforms

Blue Arrow is a leading real estate platform in Erbil, Iraq — connecting buyers, sellers, and agents across residential and commercial property markets with a strong digital presence.

• ▸Architected and delivered a comprehensive real estate web platform consolidating CMS, CRM, HR, and LMS modules into a single unified system — replacing fragmented tools and becoming the company's core operational backbone
• ▸Implemented a KPI tracking system based on employee performance points, directly contributing to measurable productivity gains and positive business outcomes
• ▸Achieved a 40% reduction in page load times by integrating Redis caching across high-traffic data layers
• ▸Applied Domain-Driven Design patterns and OOP principles to ensure a scalable, maintainable codebase
• ▸Containerized the application with Docker, enabling consistent development and deployment environments
• ▸Delivered the platform with full test coverage using PHPUnit, ensuring reliability across all critical modules

A self-initiated SaaS product built to bridge the communication gap between private schools and parents — turning a personal project into a profitable platform adopted by multiple schools.

• ▸Built a multi-tenant Laravel SaaS platform onboarding 6 private schools and serving 7,000+ students' parents
• ▸Designed and launched a structured complaints management system, replacing informal channels and improving school responsiveness
• ▸Developed a school bus scheduling and real-time tracking feature — one of the key differentiators that drove school adoption
• ▸Managed the full product lifecycle — from requirements gathering and architecture to deployment and client support
• ▸Grew the platform organically through direct outreach to private schools, validating product-market fit